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4word for business

A clearer first response for every customer.

A guided AI-receptionist pilot for phone calls and selected messaging integrations. It uses the business information you approve, captures the reason for the inquiry, and organizes follow-up in one dashboard.

Join the pilot

The world is past the switchboard.

"Press 1 for service, press 2 for billing..." - your customers grew up on that, and they are done with it. They hang up on menus, skip the voicemail, and will not hold the line. The next generation of answering does not sound like a machine with a menu - it simply answers, speaks naturally, and handles the inquiry.

No "press pound". A conversation.

Answers the phone, in your business name

  • Uses your approved business knowledge base - services, prices, and hours - as its source of context.
  • Asks for the missing follow-up details - name, callback number and reason - while respecting a caller who declines.
  • For appointment businesses - notes a booking request with the desired time, and your team confirms.
  • Introduces itself as an AI assistant at the start of calls it handles.
  • The system is designed to handle concurrent calls; practical capacity and availability depend on the pilot configuration.

And the same brain - on WhatsApp

  • A customer writing to your business WhatsApp gets an instant answer, from the same knowledge base.
  • The first message always opens with a disclosure that this is an automated assistant.
  • Every conversation shows up in the dashboard, next to the phone calls.

A dashboard that is a smart little CRM

Everything happening on your business phone and WhatsApp - in one place, from your phone or computer.

Leads with statuses

Every caller who left details enters the pipeline: new, contacted, done - with free follow-up notes.

One-tap action

Call or WhatsApp straight from the lead, and export all leads to CSV.

A full calls log

A transcript and Hebrew summary for handled calls, so the team can review what was asked and answered.

The WhatsApp conversations

Every exchange the assistant had with customers - transparent to you, in real time.

Numbers at a glance

Calls per day, captured leads, call durations - no complicated BI.

A knowledge base that builds itself

From your website, Instagram, Facebook and Google Maps - refreshed in one click. You approve every change.

Live calls on screen

See who is on the line in real time - several calls at once included - with a live transcript for each.

What the pilot looks like

  1. 01Leave your details in the form - and we get back to you.
  2. 02Together we build the knowledge base from your site and pages.
  3. 03Call the demo number and hear your business answer.
  4. 04Get a dedicated business number, with personal accompaniment throughout the pilot.

No 4word subscription charge during the stated pilot. Telecom or integration-provider charges may still apply. Availability is confirmed during onboarding.

Call and hear it

Want to hear how it sounds? Dial the demo number and hear the smart receptionist of a sample business.

The demo number will be published here soon.

Common questions - the business receptionist

How does the receptionist know what to answer?

It is designed to answer from the business knowledge base you approve - services, prices, opening hours and FAQs. The draft can be built from public sources such as your website and business pages, then reviewed and edited by you. If information is missing, the assistant should pass the question to your team. As with any AI system, important details should still be checked.

What happens when it is asked something it does not know?

It says the information is not available in the approved knowledge base, offers to pass the question to the team, and asks for the missing follow-up details. The team can then review the request in the dashboard.

Do callers know they are talking to an AI?

Yes. Transparency is part of the product: the receptionist identifies itself as an AI assistant at the start of calls it handles and in the first automated WhatsApp reply.

Does it answer on the business WhatsApp too?

When the WhatsApp integration is enabled for your pilot, the assistant uses the same approved knowledge base and the conversation appears in the dashboard next to phone calls.

What happens when two customers call at the same time?

The system is designed for concurrent calls, with a separate conversation for each caller. Practical capacity and the live view depend on the pilot configuration.

How much does it cost?

The product is in pilot and no public price list is available yet. Pilot terms, availability and any free trial period are confirmed during onboarding. We do not start charging without presenting the commercial terms and receiving explicit agreement.

How do I get the leads and summaries?

Handled calls appear in the dashboard with the available transcript, Hebrew summary and follow-up details the caller agreed to provide. The dashboard includes lead statuses, WhatsApp conversations, stats and CSV export.

Join the pilot

We are opening the business receptionist to a small group of first businesses. Leave your details - we will get back to you, set up the receptionist with you, and accompany you personally through the pilot.